In the world of business, first impressions really do matter. Using something as simple as message mats for your entrance ways and throughout your business can help create a positive impression as soon as your customers walk through the door. So, how can you create a positive first impression using business floor mats to ensure that your company will be remembered for years to come? The answer lies in creating message mats that showcase the products, services, and personality of your business.
Business owners will be thrilled to know that while there are marketing benefits derived from using mats that share information with customers, there are also many practical benefits, too. Message mats can also capture dirt and moisture, keeping your business clean and safe.
What Messages Can You Communicate?
Business floor mats that deliver a message are available in a variety of themes, such as safety, quality, and greeting, as well as industry specific mats. Mats are produced using either the MasterWeave “sewn-in” process or by digitally printing the text onto the mat.
Some popular examples include:
- Safety messages that remind employees of the importance of workplace safety, which can lead to fewer accidents.
- Quality messages that remind employees of the importance of company standards and to take pride in their work.
- Greeting message that warmly welcome your customers and visitors.
- Unique message that support a specific décor, holiday season or industry, such as supermarket mats.
Reasons Why You Should Use Message Mats
Now that know why adding messages to your mats can support your business, do you still need some more reasons to add them to your business? Here are three good reasons to convince you.
1. An opportunity to market your brand.
Not only can you market your generic company logo and tagline, but utilizing business floor mats means that you can feature a specific product or service that you would like to spotlight. For example, if you are an exclusive distributor of a product or service, you can share that message on an entrance mat to make it known to your customers and set your business apart from the competition.
2. An opportunity to improve your look.
In addition to marketing your business, it’s important to take advantage of every opportunity you have to showcase your professional and high quality standards. Customers will select a store based on appearance, so showcase your value to clients from the first moment they walk in the door. Using professional and well-maintained floor mats will tell your clients that you care about your business and in turn, care about them.
3. An opportunity to show off the personality of your business.
Message mats do not need to be dull or only created in a neutral colour. You can inject some personality into your mats. Floor mats with messages are a great way to add a bit of uniqueness into an otherwise functional element. They can be fun, professional, and effective.
A Great Impression Starts With The Right Partner
You’ve got a message to share, but do you have the right mat? All mats are not created equal. If you want business floor mats that not only help showcase your company but also keep your business cleaner and safer, call City Clean. With more than 40 years in business, our expert knowledge on the best mats for your business is unparalleled. Book a consultation request today and find out how we can help.